What is UTM tracking?

UTM parameters are tags added to URLs that tell Google Analytics where your traffic came from — which campaign, platform, and content type drove the click.

UTM Builder

Build UTM tracking URLs for your marketing campaigns

Social Media Tools

How to Use UTM Builder

1Enter the destination URL of your campaign landing page
2Fill in Campaign Source (where traffic comes from, e.g. "google" or "newsletter")
3Fill in Campaign Medium (the marketing channel, e.g. "cpc" or "email")

Frequently Asked Questions

What are UTM parameters used for?

UTM parameters are tags appended to URLs that tell Google Analytics (and other analytics tools) exactly where your traffic came from — which campaign, channel and source. They are essential for measuring the ROI of marketing campaigns.