CPM Calculator

Calculate cost per thousand impressions for your ads

Social Media Tools

How to Use CPM Calculator

  1. 1Choose your calculation mode: compute CPM, required Impressions or required Budget
  2. 2Enter the two known values for your chosen mode
  3. 3Optionally enter clicks and conversions to compute CPC and CPA as bonus metrics
  4. 4Click Calculate to see the results instantly

Frequently Asked Questions

What does CPM stand for?

CPM stands for Cost Per Mille — the cost to serve 1,000 ad impressions. It is the standard metric for comparing the efficiency of display and social media ad placements.